Brail product updates are done agentically every morning at 05:00: A Claude routine fetches the Github changes + calls the Brail MCP for Messaging, Brand voice and PlaybookProduct Updates, then writes the release note and publishes here through Github.
Improvement
Segment-to-message mapping boxes now save correctly on reload.
Per-segment messages in the segment-to-message mapping editor could collapse into a single free-text box after saving and reloading, especially when a message spanned multiple lines or sentences. Each segment's message now round-trips correctly, so your mapping stays exactly as you wrote it.
Connector
Brail's own icon now appears in connected AI tools.
The Brail MCP connector displays Brail's own icon instead of a generic default glyph, so you can spot the Brail connection at a glance across any MCP-compatible AI tool you use.
Feature
Governance area surfaces your fact-grounding rules.
A new Governance area, reachable from the brand menu, puts your fact-grounding rules front and centre. Compliance checks now flag claims in AI-drafted copy that aren't backed by your brand's own documented facts, and flags surface as warnings — you keep full control over what publishes.
Feature
AI skill suggestions for playbooks.
Get a ready-to-use skill suggestion for any playbook's Skills field, grounded in your brand data and that playbook's own strategy, audience and KPIs. Review the suggestion and its rationale, adjust as needed, then save.
Feature
Skills field on playbooks.
Write free-form instructions directly on any playbook's Skills field. Brail delivers them straight to every connected agent drafting on that channel, ranking below compliance and MUST rules so your guardrails always hold.
Improvement
Sign in without interruption on hCaptcha-protected accounts.
Password sign-in is unblocked for accounts with hCaptcha protection enabled — a captcha error that blocked login is resolved. The sign-in page also renders the captcha at its natural size, and the Google and Microsoft buttons now match Brail's own button style.
Feature
Create playbooks for any channel, not just our built-in list.
Marketing is now called Playbooks — existing playbooks are unchanged, only the name has moved. A new Other type lets you add a playbook for any channel outside the built-in catalogue, such as case studies or newsletters, each with its own dedicated page.
UX/UI
Brand showcase page decluttered.
Drop shadows and the brand-scoring panel are gone — the showcase page now has a flatter, cleaner layout, making your brand presentation easier to scan and share.
UX/UI
See every channel's status at a glance.
The marketing channels list now shows each channel's status, so you can tell what's set up and what still needs attention without opening a single one.
Feature
Let agents set up your channels.
Connected agents can now create and configure your marketing channels — filling an empty field directly, or suggesting a change when one's already set, so nothing you've written is overwritten without your say-so.
Feature
Let agents add to your asset library.
A new brand setting lets your agents upload assets straight into Brail — so the work they produce lands where your team can find and reuse it. Off by default; you stay in control.
Improvement
Press releases get their own channel.
Press release is now a channel in its own right, with its own format and playbook — so announcements read like announcements, not repurposed social copy.
Improvement
Brand-suggestion controls, where you'd expect them.
The setting that governs how agents suggest changes to your brand now lives in Settings → General, alongside your other brand controls.
Improvement
Agents pinpoint the exact brand data.
Agents can now find the precise content pillar and field they need in your brand model — so the context they pull back is exact, not approximate.
Improvement
One language for audiences, everywhere.
Your audience model now uses one consistent name — segments — across the app, the API and every connected tool. No mismatched labels, no confusion between Brail and your stack.
Feature
Start a brand over with one click.
Need a clean slate? You can now reset a brand and rebuild it from scratch — without deleting the workspace or losing your team.
Improvement
Agents act on your proposal feedback.
When you approve or flag a change an agent suggested, that verdict now flows back to the agent — so it learns what your brand will and won't accept.
Improvement
The assistant suggests only when you want it to.
The Brand Assistant now offers to make changes only when you signal you're contributing — so a quick question stays a question, not an interruption.
Improvement
Stronger protection on sign-up.
New sign-ups are now shielded by bot protection, keeping fake accounts out without slowing your real team down.
Feature
Sign in with Microsoft.
You can now sign up and log in with your Microsoft account, alongside Google — fewer passwords, faster access for your whole team.
Improvement
Sharper instructions for your agents.
We refined the guidance Brail gives connected agents, so the copy and context they pull back is more accurate out of the box.
UX/UI
Formatted replies in the assistant.
The Brand Assistant now renders headings, lists and emphasis properly, so its answers read like a document, not raw text.
Improvement
Filter your examples.
Find the right example faster — the exemplar library now filters down to exactly what you're looking for.
UX/UI
A calmer loading experience.
Pages across Brail now load with a quiet, on-brand animation instead of a blank wait — so moving around feels instant.
Improvement
The assistant edits only what it should.
The Brand Assistant now proposes changes only to your strategy, voice and messaging — the places that should be edited in conversation — and leaves everything else untouched.
Improvement
Security hardening across the platform.
A round of security patches and dependency updates — quietly keeping your brand data and account safe.
Connector
Connect your brand to Claude Design.
Designers in Claude Design now pull live brand context — colours, typography, logos and approved assets — straight from Brail, with guardrails applied as they generate. No manual setup, no stale exports.
Improvement
Better brand colours from your website.
Onboarding now reads your site's colours more accurately, so your palette lands closer to right from the very first scan.
Feature
Usage rules for every asset.
Set how each logo, image or file may be used, and let Brail enrich assets with on-brand metadata — so the right asset is always easy to find and never misused.
UX/UI
Sources, redesigned.
Everything that trains your brand now lives in one clean list. Link a URL or upload a file, choose how often each source re-crawls, re-sync on demand, and see exactly which parts of your brain each source feeds. No more separate tables, no clutter.
UX/UI
Sharper page titles and favicon.
Every page now carries its own title and the Brail mark — so saved tabs, bookmarks and shared links are instantly recognisable.
Improvement
LinkedIn Articles get their own channel.
LinkedIn Articles are now a channel in their own right — with their own format and playbook — instead of being squeezed into one generic LinkedIn setup.
Feature
Delete a brand workspace.
You can now remove a brand workspace you no longer need, cleanly and completely.
UX/UI
Brand Assistant, front and centre.
We renamed Chat to Brand Assistant and stripped the redundant headers off your hub pages — so every page gets you to the work faster.
Feature
Agents can flag gaps back to Brail.
When a connected agent hits something your brand doesn't cover yet, it can now report that gap — so you know exactly what to fill in next.
UX/UI
A lighter, calmer interface.
A refreshed neutral palette and a simpler loading screen across the app — easier on the eyes, with less visual noise between you and your brand.
UX/UI
A cleaner Training page.
Each training card now has its own clear action, and on/off choices read as simple green/red tags — so it's obvious what to do next to strengthen your brand.
Improvement
Tune which content pillars matter most.
Weight your content pillars by importance, so the work your agents produce leans on what matters most to your brand.
Feature
Marketing channels, rebuilt.
Channels are now unified — one Instagram, one LinkedIn — with sensible defaults, a setup Brail can draft for you, and the option to remove any channel you don't run. Everything your agents need to post on-brand, per channel.
Improvement
Auto-detect your brand's language.
Onboarding now recognises the language your brand writes in, so suggestions and copy come back in the right voice from the start.
UX/UI
Navigation cards across every hub.
A consistent set of navigation cards now guides you from each hub to the next step — so finding your way around is one obvious click.
Feature
Choose your AI model.
Pick the Claude model that fits the job — Opus for depth, Sonnet for balance, Haiku for speed — and let suggestions run on a model tuned for quick, on-brand edits.
Feature
Add sources straight from Training.
You can now link a URL or upload a file directly from your Training page — feeding your brand without leaving the page you're on.
UX/UI
A clearer activity log.
Your activity log now reads in plain language — easy to scan for what changed, when, and who did it.
UX/UI
A bigger, smoother assistant.
The Brand Assistant window is larger and scrolls cleanly, with a clear "Brail is thinking" indicator while it works.
UX/UI
Tidier Voice rules.
Your voice's technical rules — formatting, do's and don'ts — now sit in a single combined card with room for a note on each choice, instead of scattered fields.
Improvement
Crawl JavaScript-heavy sites.
Brail now reads brand content from sites that render in the browser — so modern, app-like websites import just as cleanly as static ones.
Improvement
A clearer audience model: Segments and Audiences.
We renamed and reshaped your audience model into Segments and Audiences, with each audience linked to its segment — a structure that's easier to reason about and reuse.
Improvement
Tidied brand fields.
A cleanup pass across your strategy, visuals and governance fields — clearer labels, less duplication, easier editing.
Improvement
Capture spacing and layout principles.
Your brand model now captures spacing, sizing and shadow principles alongside colour and type — so agents build layouts that feel like you, not just copy that sounds like you.
Improvement
Your agents can see your examples.
Approved and rejected examples are now visible to connected agents — teaching them what on-brand really sounds like, in your own words.
UX/UI
Redesigned Voice.
Brand voice gets the same treatment: tone, rules and vocabulary in tidy cards, with simple pickers for the set choices.
UX/UI
Redesigned Messaging.
Your messaging — pitch, value props, taglines, proof and a structured message hierarchy — now lives in clean two-column cards that are quicker to read and edit.
Feature
Map audiences to messages.
Connect each audience to the messages that land for them — so every agent knows what to say to whom.
Improvement
Import examples and images from social.
Pull your real posts and images straight from social media into your example library — with the post link filled in for you.
Improvement
Faster brand pages.
We trimmed unnecessary data fetching across your brand pages — so your overview, brands list and assets open noticeably quicker.
Improvement
Contribute from the assistant.
You can now submit proposals and add examples right inside the Brand Assistant — capture an idea the moment it lands, without switching pages.
Feature
A redesigned brand chat.
A faster, clearer conversation with your brand brain — ask anything in plain language, and drop in example files mid-chat to teach it as you go.
UX/UI
Redesigned Strategy.
Your strategy now lives in per-field cards — positioning, promise, audiences, values and more — with suggestions opening in a focused pop-up. Long entries and structured fields read cleanly instead of as raw data.
Improvement
Readable brand URLs.
Brand links now use a readable name instead of a long ID — tidier to share and easier to recognise.
UX/UI
Redesigned navigation and workspace switcher.
Cleaner second-level tabs, a warmer page surface, and a redesigned brand switcher that always fits its name — so moving between brands and sections is effortless.
UX/UI
New editing surfaces.
A right-hand slide-in editor and read-at-a-glance excerpt cards make editing brand content quicker and less disruptive.
UX/UI
A refreshed design system.
A ground-up refresh of Brail's look — a single colour scale, a clear type scale, and consistent cards, buttons and tabs everywhere. The whole app feels calmer and more coherent.
Feature
A new Training page.
A post-onboarding home for strengthening your brand: see how complete each part is, what's connected, and exactly which gaps to fill next — built from your real brand data.
Improvement
A better asset library.
Improvements to how your assets are stored, browsed and tagged — your brand's media, easier to find and keep on-brand.
UX/UI
A fresh icon set, and clearer names.
A crisper, more consistent set of icons across the app. "Agents" is now Tools and "Connect" is now Connectors — names that say what they do.
UX/UI
Redesigned new-brand onboarding.
Setting up a brand is now a calmer, split-screen flow with a guided card deck — less form, more conversation.
Feature
An in-app product tour.
A built-in tour walks you through Brail the first time, so you know where everything is from day one.
UX/UI
A welcome moment after setup.
A short slideshow celebrates your finished brand setup and points you to what's next.
Feature
Your brand report after onboarding.
Finish setup and get a clear report of what Brail found and built — your brand, summarised back to you.
Improvement
Better font and style detection.
Onboarding now reads the fonts and styling from your website more reliably — so your brand looks right sooner.
Feature
Marketing channels and playbooks.
A new Marketing layer where each channel carries its own framework and playbook — the formats, rules and guidance agents follow to post on-brand.
UX/UI
Redesigned connections page.
Your connections now sit in clean, uniform cards — a clearer view of everything wired into your brand.
Improvement
Forgiving URL entry.
Forget the https://? No problem — Brail now reads a website address however you type it.
UX/UI
Activity at a glance on your overview.
Activity cards bring recent changes onto your overview, so you can see what's moving without digging.
UX/UI
A refreshed app shell.
A lighter top bar, a rounded search field, a refined logo and tidier spacing throughout — small touches that make the whole app feel sharper.
Improvement
A simpler brand model.
We streamlined your brand model — folding identity into governance, narrative into strategy, and moving governance alongside your other brand pillars. Fewer places to look, clearer structure.
Feature
SEO discovered during onboarding.
Onboarding now captures the search and discovery language your brand should own — so your agents write to be found, not just to be on-brand.
Improvement
Pull brand images from your site.
Onboarding now finds and pulls the best images from your website — giving your brand a head start on real assets.
Improvement
Live progress during onboarding.
A running progress panel shows Brail's work as it happens, so a thorough setup never feels stuck.
Improvement
Know the moment a proposal arrives.
A subtle indicator now flags new proposals as they come in, so nothing waiting for your review slips past.
Improvement
Smarter examples, with thumbnails.
Saving an example now generates a thumbnail and tightens how examples are created — a more visual, faster library.
Feature
Generate on-brand illustrations.
Brail can now produce illustrations in your visual style — on-brand imagery, generated on demand.
UX/UI
Edit your visual style directly.
Your visual pillar is now editable in place — adjust colours, type and style without leaving the page.
UX/UI
A lighter sign-in page.
A cleaner, brighter sign-in — a better first impression every time you log in.
Feature
An SEO language editor.
A dedicated editor for your search-and-discovery language — own the terms your audience actually searches for.
Improvement
Smoother file uploads.
A round of fixes makes uploading and ingesting files faster and more reliable, wherever you add them.
Feature
Pull audiences from your documents.
Upload a deck or doc and Brail extracts your audiences automatically — no retyping what you've already written down.
Feature
Fill the gaps in your brand.
A guided flow walks you through the parts of your brand that aren't complete yet — turning a sparse brand brain into a full one, one prompt at a time.
Improvement
Richer answers for your agents.
Connected agents can now pull image thumbnails alongside brand context — so what they generate is grounded in your real assets.
Feature
A library of on-brand examples.
A new home for the copy and creative that defines your brand — upload approved and rejected examples, including images, to teach every tool what good looks like.
UX/UI
Restructured navigation.
A clearer navigation structure that collapses detail by default — less to scan, faster to the thing you need.
Improvement
Better website crawling.
Smarter crawling pulls more of the right content from your site, with less noise.
Feature
A drag-and-drop brand overview.
A new overview page brings your whole brand into one place — rearrange the cards to suit how you work.
Improvement
No more disruptive auto-refresh.
We stopped pages from reloading underneath you — your place and your scroll stay put.
Connector
Connect Cursor to your brand.
Cursor now pulls your live brand context, so what you build there starts on-brand.
Connector
Connect Perplexity.
Bring your live brand context into Perplexity, so research and answers stay grounded in your brand.
Connector
Connect Microsoft Copilot.
Copilot now writes and builds with your brand context wired in — on-brand across your Microsoft tools.
Connector
Connect Claude to your brand.
Securely connect Claude to Brail and give it your live brand context — colours, voice, audiences and approved assets — as it works.
Improvement
Review every change before it goes live.
A refined proposal flow stages suggested changes for your approval — nothing touches your live brand until you say so.
UX/UI
A more polished onboarding.
Your logo now appears as you set up, with a smoother end-to-end flow — a warmer first run.
Feature
Guided brand setup.
A new onboarding wizard builds your brand with you — point it at your website and it drafts your strategy, voice and messaging for you to refine.
Improvement
Find your social profiles automatically.
Setup now detects your social handles from your site, so your channels are linked without the copy-paste.